Branding & Marketing

Having delivered world-class concert and festival events to literally tens of thousands of attendees and subscribers for almost three decades, PWI has established and manages enduring entertainment brands and events that convey the spirit of community and the joy of the human experience. Our social media, email campaigns, cross-promotions and product placement instincts are at the foundation of continued brand relevance.

At PWI, we believe that merely deploying the most cutting-edge marketing tools is not enough to engage a potential supporter or subscriber. Although techniques have changed, one thing remains the same: Audience Development. The old “build it, and they will come” paradigm is dead…we realize you must develop a relationship with your community. In other words, they must trust you! We place a very high value on that trust…

 

 

 

 

 

 

Quick Facts

Email Marketing

Email Marketing

  • For every $1 spent, $44.25 is the average return on email marketing investment.
  • 44% of email recipients made at least one purchase last year based on a promotional email.
  • 82% of consumers open emails from companies.
  • 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week.

Social Media Marketing

Social Media Marketing

  • 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.
  • There were over 4.4 million videos uploaded directly to Facebook in February 2016, generating over 199 billion views.
  • More than half of YouTube views come from mobile devices and the average mobile viewing session lasts more than 40 minutes.

Search Engine Optimization

Search Engine Optimization

  • 75% of users never scroll past the first page of search results.
  • SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
  • 78% of local-mobile searches result in offline purchases.

 

 

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